Every website you visit and every thing you download comes with a set of terms and conditions. I write these for a living and I am just as guilty as everyone else of scrolling to find the ‘accept’ button so I can get on with what I was doing. But have you wondered why they’re there?
Terms and conditions are a contract between a business and its users. It should set out what you have agreed to do and (arguably more importantly) what you will not do. It sets out your rules. As a business, you get to decide who you do business with and on what terms.
When we are creating terms and conditions for a business, we consider your risks and liabilities and make sure that we cover them off. We don’t use templates because your business is unique and your rules are unique to you too.
Terms and conditions can include your refund policies, your returns policies and when you can decline or cancel an order. It will include important disclaimers about your goods and services and set out limits on your liability.
We see these policies and procedures as an opportunity to communicate with your customers, in your voice and with your values, what you will do for them and also to communicate your boundaries.
And to answer the most common question of all – can’t I just copy someone else’s? If I had a dollar for every time I saw an Australian business with a document designed for Delaware or with the key parts deleted because they didn’t know what “indemnity” meant, I would be on a yacht somewhere and not writing this article. Terms and conditions are an insurance policy, a marketing document, a “tricky customer” management tool and a massive time saver all wrapped up in one neat little bow.
Email us your terms and conditions today and we’ll send you a no obligation free quote to update them.
