Abundance Unlimited has been a Curium Legal client for four years, and we’ve seen them grow from a startup into a scaling business. It’s the kind of long term relationship we value most – being trusted to protect a client as they grow.
Abundance Unlimited first crossed paths with Sarah at a Ladies in Business networking event in Bendigo. It was a chance meeting that turned into a long term partnership. Founders Kel and Nic still remember their first interaction with Sarah well.
“We attended a Ladies in Business networking event with a strong sense that we would meet a lawyer who could help guide us through some important business decisions,” they said.
“At the time, we needed legal advice but weren’t sure where to turn. As fate would have it, when Sarah introduced herself to the group, she was standing almost within arm’s reach of us. So, quite literally, we reached out to her.”
It wasn’t long before Abundance Unlimited engaged Sarah and the Curium team to support their growing business. As Kel and Nic put it, when the time came to protect their brand, Sarah was their “first choice”.
And the feeling is of course mutual. Kel and Nic are delightful, skilled, smart business operators who know their product, know their customers, know their brand and are invested for the long haul. Working with local, capable women in business and watching them grow and succeed is one of the most joyful parts of our work.
Even in their early days when selling at markets and still very much a startup, Abundance Unlimited understood something many young businesses overlook: that protecting your brand early is far easier than trying to fix problems later.
Our initial work with them centred on intellectual property, including:
- Establishing an IP licence to protect their brand as they started working with new people
- Putting core legal frameworks in place while they were still selling directly at markets
At this stage Abundance Unlimited maintained tight control over their brand and how it was represented – a foundation that would prove invaluable as the business grew.
As Abundance Unlimited’s success grew, so did the complexity of their operations. They moved into manufacturing, engaged a rebranding specialist as the business matured, and expanded their brand presence well beyond the original scope.
With growth came new risk and new legal needs
As Sarah explains it, once other parties become involved in producing or representing your brand, “we need to put more boxes around it.” In practice, that meant evolving Abundance Unlimited’s legal structures to match their scale, including drawing up contracts with manufacturers and strengthening trade mark protections.
Kel and Nic expressed the value of this ongoing legal support from Sarah.
“Sarah has helped us with trade marking and protecting our brand, banking contracts, manufacturing agreements, and a variety of other legal matters. Her advice is always practical, clear, and easy to understand. She gives us confidence that our business is protected and allows us to focus on what we do best, knowing we have a trusted legal expert to call on whenever we need guidance.”
What stands out most in Kel and Nic’s reflections isn’t just the legal work itself, but the relationship behind it.
“We absolutely love working with Sarah. Her knowledge and expertise are exceptional, and she has supported us on numerous legal matters over the years. What we appreciate most is her approachable nature and her ability to explain complex legal concepts in plain English, making the process easy to understand and far less intimidating.”
Kel and Nic describe Sarah as combining expert legal knowledge with a warm, approachable style.. someone who explains legal matters in simple terms, provides practical advice, and genuinely cares about her clients’ success.
“She is professional, trustworthy, and an invaluable part of our business journey.”
For any business owner wondering whether (or when!) they should invest legal protection for their brand, Kel and Nic’s advice is simple:
- Invest in good legal advice early
- Protect your brand as soon as possible, and
- Work with a lawyer who takes the time to explain things clearly. Having a trusted legal expert like Sarah on your team can make all the difference.
Abundance Unlimited’s story is one we’re proud to be part of. They are a business that took brand protection seriously from the very beginning and adapted its legal foundations as it grew from market stalls to manufacturing partnerships.
Whether you’re just starting out or scaling into new markets, the team at Curium Legal can help you put the right protections in place at whatever stage your business is at.
Get in touch with Sarah today: sarah@curiumlegal.com.au
